Economist. Data Scientist. AI strategist. I build ML models, AI agents, and BI systems that transform how trade marketing agencies operate across Latin America.
Understanding global trade flows and economic shifts is essential for strategic decisions in retail. These live charts from Our World in Data provide the context.
Mall traffic analysis using Google Maps API data to optimize promoter schedules across 10 malls in Chile.
In ALL 10 malls analyzed, Saturday is peak day — with traffic peaking between 15:00-18:00h
A promoter at Parque Arauco on Saturday 15-18h generates 3-5x more impact than the same promoter on Tuesday at 11h
Smart schedule assignment is a direct competitive advantage
Saturday traffic is 30-43% higher than Thursday (weakest day)
Peak window represents the highest ROI for promoter placement
Data source: Google Maps Places API + Chilean retail pattern calibration
Each project solves a real business problem — from retail analytics to HR retention to financial forecasting.
End-to-end ETL pipeline: World Bank API → SQLite → ML forecasting for 6 LATAM countries. 7 economic indicators with 5-year predictions using Linear Regression, Exponential Smoothing, and Random Forest.
ML-powered stock analysis: 20+ technical indicators (RSI, MACD, Bollinger), Random Forest & Gradient Boosting classifiers, backtesting engine with Sharpe ratio. Real data from Yahoo Finance.
Competitive pricing intelligence for LATAM retail. Full ETL pipeline, 4-method anomaly detection ensemble (Z-Score, IQR, Isolation Forest), price gap heatmaps, and auto-generated market insights for 20 products across 5 retailers.
Association rule mining on 38K+ supermarket transactions. Apriori & FP-Growth algorithms revealing which products drive cross-purchases.
XGBoost model achieving 0.99 AUC-ROC on 15K employee records. SHAP explanations make every prediction transparent for HR teams.
K-Means & DBSCAN clustering with silhouette optimization. Commercial strategy recommendations per segment based on purchase behavior.
Comparing ARIMA, Prophet, and LSTM on Amazon stock data. Full time series decomposition, stationarity testing, and model benchmarking.
Writing about behavioral economics, the human side of data, and the future of trade marketing at America Retail.
The methodologies behind every project are rooted in peer-reviewed research. Explore the academic landscape.
Research on understanding shopping patterns, purchase drivers, and in-store behavior through data analysis and machine learning.
Academic work on association rule mining algorithms like Apriori and FP-Growth for discovering product purchase relationships.
Emerging research on autonomous AI agents for retail optimization, field operations scheduling, and trade marketing automation.
Studies on predicting employee turnover using gradient boosting, random forests, and explainable AI techniques like SHAP.
Research on K-Means, DBSCAN, and hierarchical clustering methods for identifying distinct customer groups in retail.
Academic foundations for ARIMA, Prophet, and LSTM approaches to demand forecasting and inventory optimization in retail.
Looking for a data-driven partner to transform your trade marketing operations? Let's talk.