Open to collaborate

Turning retail
chaos into
data-driven
decisions.

Economist. Data Scientist. AI strategist. I build ML models, AI agents, and BI systems that transform how trade marketing agencies operate across Latin America.

Models Deployed
12+
across 4 countries
Automation
85%
report time saved
LATAM Merchandise Exports as % of GDP OWID LIVE
Models Deployed
12+
across 4 countries
Automation
85%
report time saved
0
Years in Trade Marketing
0
Published Articles
0
LATAM Countries
0
Open Source Projects
Trusted by global brands
Samsung Microsoft P&G Intel LG Apple Asus Whirlpool Versuni (Philips)

The macro view matters.

Understanding global trade flows and economic shifts is essential for strategic decisions in retail. These live charts from Our World in Data provide the context.

Global Trade as Share of GDP

How interconnected is the global economy?

GDP per Capita — LATAM

Economic power of our key markets

Internet Users — LATAM

Digital adoption driving e-commerce growth

AI Research Publications

The acceleration of AI across the world

Optimizing field operations with real data.

Mall traffic analysis using Google Maps API data to optimize promoter schedules across 10 malls in Chile.

In ALL 10 malls analyzed, Saturday is peak day — with traffic peaking between 15:00-18:00h

A promoter at Parque Arauco on Saturday 15-18h generates 3-5x more impact than the same promoter on Tuesday at 11h

Smart schedule assignment is a direct competitive advantage

Weekly Traffic by Mall (Relative Index, Saturday = 100)

Saturday Hourly Heatmap — All 10 Malls

Traffic intensity by hour on Saturdays (10:00-21:00). Peak window highlighted.
30-43%

Saturday traffic is 30-43% higher than Thursday (weakest day)

15:00-18:00

Peak window represents the highest ROI for promoter placement

API + Cal

Data source: Google Maps Places API + Chilean retail pattern calibration

Built with real data.
Designed for real decisions.

Each project solves a real business problem — from retail analytics to HR retention to financial forecasting.

Live Applications

Data Science Fundamentals

Ideas worth sharing.

America Retail

Writing about behavioral economics, the human side of data, and the future of trade marketing at America Retail.

Built on academic foundations.

The methodologies behind every project are rooted in peer-reviewed research. Explore the academic landscape.

Full-stack data professional.

Data Science & ML

  • Python (pandas, scikit-learn)
  • XGBoost / Random Forest / SHAP
  • K-Means, DBSCAN, PCA
  • Time Series (ARIMA, Prophet, LSTM)
  • Association Rules (Apriori, FP-Growth)

Business Intelligence

  • Power BI (DAX, Power Query)
  • SQL (PostgreSQL, SQL Server)
  • ETL Pipeline Architecture
  • Streamlit Applications
  • Automated Reporting

AI & Automation

  • AI Agents (Claude, GPT APIs)
  • LLM-powered Workflows
  • Web Scraping (Selenium, BS4)
  • Process Automation
  • Claude Code & Agent SDK

Trade Marketing

  • Perfect Store / Availability
  • Category Management
  • Pricing & Promotion Analytics
  • Field Ops Optimization
  • LATAM Retail (CL, AR, MX, CO)

Let's Connect

Looking for a data-driven partner to transform your trade marketing operations? Let's talk.